TULLY WARD
AMOUR NOIR - Polarised
AMOUR NOIR - Polarised
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AMOUR in Noir Polarised
The moment you slide the AMOUR in Noir Polarised onto your face, something shifts. You're not just wearing eyewear—you're stepping into your higher self. More aligned. More present. More alive.
Designed in Byron Bay and handcrafted from Italian-engineered bio-acetate, the AMOUR in Noir Polarised represents our flagship achievement: classic aviator architecture elevated by Zeiss polarised lens technology. This is eyewear for those who understand that what you wear changes how you move through the world.
There's a reason certain pieces become essential. The AMOUR in Noir Polarised doesn't just shield your eyes—it unlocks something deeper. Instant alignment. Effortless capability. That feeling of living in abundance rather than need. When you're connected to your energetic self, you don't chase status or validation. You create authentic connections. You seek out people operating on your frequency. You simply are.
Fitted with premium Zeiss polarised lenses, the AMOUR in Noir Polarised eliminates glare while enhancing color depth and visual clarity. Whether you're ocean-side in Byron Bay, navigating city streets, or road-tripping into the unknown, these lenses provide superior optical performance that reduces eye strain and intensifies your experience of the world. Polarisation isn't just a technical upgrade—it's a clearer way of seeing.
Every frame is precision-cut from Mazzucchelli M49 bio-acetate, sourced from Italy's most revered sustainable materials house. Unlike petroleum-based acetate, our bio-acetate is derived from renewable plant sources, creating eyewear that honors both your style and the planet. The deep noir colorway offers timeless sophistication—classic, versatile, forever relevant.
We reject disposable culture. Each pair features traditionally riveted hinges for durability across years, not seasons. Should anything ever need attention, we repair rather than replace. Send them back, and we'll restore them—often using parts salvaged from damaged inventory, closing the loop on waste. This is conscious luxury: buying once, keeping forever.
Inside the left temple arm, your colorway name is engraved alongside "Bio-acetate handmade" in white fill. The right temple carries "TULLY WARD" in gold fill—subtle prestige that whispers rather than shouts. At the temple tip, "AMOUR" is white-engraved, a signature finish on a piece designed for distinction.
The only external branding: two lowercase t's positioned at the hinges. On the left side, the t is inverted—a deliberate choice to stimulate creativity. These understated marks are the only visible logos, letting the design speak for itself.
- Frame Style: Aviator (AMOUR)
- Colorway: Noir (deep black)
- Material: Mazzucchelli M49 Bio-Acetate
- Lenses: Zeiss CR39 Polarised
- Hinges: Traditional riveted construction
- Design Origin: Byron Bay, Australia
- Engraving: Colorway + Bio-acetate handmade (left temple, white) | TULLY WARD (right temple, gold) | AMOUR (temple tip, white)
- Repairable: Yes, full repair service available
- Shipping: Free Australia-wide
The AMOUR in Noir isn't gendered. It's not "for him" or "for her." It's for anyone ready to turn towards the sun and let the shadows fall behind.
Turn towards the sun. Experience the elevation. Live your higher self.
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