About

TULLY WARD is an independent eyewear label in Byron Bay, Australia. Founded by designer Tully Wolfgang Ward, this brand redefines eyewear with a fresh, artistic perspective. Each collection is a call to slow down, breathe, and embrace the elegance of timeless design. Tully’s creations are not just accessories; they are statements—crafted to transcend trends and erase the lines of gender with exclusive, gender-neutral styles.

 

Embodying sustainability without compromising luxury, TULLY WARD sources premium materials like Bio-Acetate, a revolutionary Italian innovation using organic, plant-based plasticizers. This eco-conscious approach is paired with the highest quality components, including lenses from Zeiss for unparalleled vision. While the focus is firmly on fashion, rest assured that every detail is meticulously crafted. 

Produced in small, thoughtful batches, each piece reflects a commitment to ethical craftsmanship, ensuring that the artisans behind the scenes are treated with respect and care. TULLY WARD is more than eyewear—it’s a bold, ethical statement in the world of fashion.