Discover the Story behind TULLY WARD, a obsession that began more than five years ago with the dream of creating an eyewear label that embodies sophistication and timeless elegance. Our founder, Tully Ward, embarked on a mission to create unique eyewear designs that reflect his name and style ethos.
From humble beginnings of hand drawings to crafting early prototypes using laser-cut acrylic and meticulously gluing each piece together to test fit and aesthetics, to the meticulous sampling process involving countless iterations, TULLY WARD has spared no effort in perfecting every detail.
Our commitment to excellence led us to source the finest materials, from groundbreaking bio acetate for sustainability to Italian hinges for durability and Zeiss lenses for unparalleled clarity. Because for us, eyewear isn't just about fashion; It's about elevating your vision with unparalleled precision and uncompromising quality.
For us, it was all about the details, the ones you see and the ones you don’t. Eloquently placed lettering on the inside of the frame leaving smooth clean lines on the exterior with minimal branding. We proudly present our debut collection SHADOW comprising two exquisite styles.
The overwhelming response from our close-knit Byron Bay community and beyond fuels our excitement as we prepare to debut our creations to the world. However, we remain steadfast in our dedication to delivering excellence—we're not here to rush, but to ensure every step is taken with care and precision.
At TULLY WARD, we are more than just an eyewear label; we are curators of individual style, infusing our unique identity into every aspect of our journey. As we refine our brand identity, we invite you to join us on this journey of elegance, craftsmanship, and unparalleled vision.
This blog post was crafted amidst the serene backdrop of Byron Bay, where the ocean whispers inspiration and creativity flows freely—proof that our commitment to excellence extends beyond our eyewear to every aspect of our lives.
Immerse yourself in the world of TULLY WARD—where creativity meets style, and dreams become reality.